17377: Crava Plan

Crava
Its the ultimate thing you are going to do. in the next 377 days.
this definitely has the scope.

Launch Date: 1st Nov

Things to do.


Operations
Roadrunnr, Grab tieup
restaurants tieup
Cluster information

Marketing

Tech

Design

17377: Bawa Indori Plan

Bawa Indori is not doing good.
Its going to the dogs.
You cannot let it go there.

You could be solving a radical problem here.
Giving good breakfast in the area.

*Learn how the brekkie thing started in bangalore.

You can either pick up your breakfast in a neatly packed breakfast bag.
it will have one serving of poha.
jeeravan. mixture.
Kachori.
Jalebi.

it will cost: 20+15+10 = 45
You can run subscription based breakfast thing.
The same thing you could be doing in flyalfred. subscription based breakfast.
Our menu changes everyday. give oats, pasta, drinks,
basically one main, one side and one drink. The whole some breakfast you have been waiting for.

FREE TEA.

Flyalfred needs a radical shift. Serve breakfast. Awesomely.
What people eat more?
Breakfast or latenight food.

Well, let the late night thing going, but also rebrand it into breakfast.
What do people eat mostly on breakfast?

This is the shit. People do not eat breakfast becoause people do not get the healthy breakfast.
Fly alfred gets into breakfast. We will also serve breakfast. We start at 10 in the night. we are open till morning 11. I guess we will get more orders in the breakfast that way. We will only work on the subscription basis. Huh?

The delivery will be done in time slots. 10:30 - 11:00 half hour buckets.

The main thing is photos. You make sales for the photos you show. This is the thing. You could grow huge.

This is how you are suppposed to be making the plan.
Flyalfred.

Bawa Indori Paper Bags.

the design is very important. You have to be creative.
copy this thing from brekkie.

Change brekkie bag everyday and use different representation style

New menus you can add:
Banana Pancakes
rolls
tossed idlis
see facebook page of brekkie


First you need to be extra creative with the brand image.
Movable food carts, thats where you need to go.

This is the thing. You have really less legal complications with the movable cart.
You have the food license ready.
You need to start this.
Make it movable. easily movable.
this is really creative.
You serve packed breakfast the way brekkie does, at the prime spots of pune like hinjewadi, wakad etc.

It will be really creative.
Make it look like a real shizz...


http://www.bangaloremirror.com/columns/you/Breakfast-in-a-bag/articleshow/45797594.cms


Well, this is a large amount of data and you need some time to figure things out.
Its tough, remember, but it is rewarding.

crava future

This is the ultimate thing:

Value to the users:

Value to the restaurants:
Many of the restaurant owners that we see around us are naive, uninterested and stupid. Like any other business, this business also needs an

input of analytics and data driven decisions to make better sales and revenues. But, they do not have the technical capability and access to

do this. There are ample softwares. Limetray, whitelabel etc, but the market is so damn huge. And you are building a new kind of commerce.

sharing commerce. where maybe restaurants will scratch each other's backs. You need to research more on this. how could you create better

value for the restaurants.
        Ressy is a fantabulous example of how things can shape up here. but it has a fundamental problem, they do not deliver. if you could

provide the same (or better) value, and also get the delivery done, it would be awesome.

How Exactly do you create value for the restaurant:
A restaurant needs to be reaching new customers and retaining its old customers. Offers are a wonderful way to do that. This incentivizes the

customers for a transaction. Plus, this keeps the things exciting. You have an option of Combos.

OYO for Restaurants!

Crava Groeth Plan

By 30, we should be ready to launch.

A hundred things need to be figured out. 

1st marketing step: restaurant branding.

 

tie up with all the restaurants in the clusters

fix the clusters for the whole of baner

Make a really good UI and app

make a good website

today is 19.

we need to launch at 30 to survive.

get the tie-ups done with road runner, grab

Crava

WOW goals: 19 - 23 Oct

Operations:

1) Fix the deal with Roadrunnr
2) fix the deal with Grab
3) Business Model

Product:

1) make the product design ready for App and website

Social Media Strategy of FlyAlfred

3 Posts a day

Awesome graphics

promote in groups

Fly Alfred Growth

Get listed on Foodpanda, Tinyowl, Zomato, justdial
Get a good logo made.

Its not that you do not have any ideas, its that you do not apply them!

Pamphlet distribution
1) Newpaper
2) Shops

Stickies at the restaurants.
tie up with them. they need to spread our word. our posters should be there. and find an incentive that you could give them back.
so many people will see those posters. they have to be creative. you have to spend on them.

"first reliable, cheap night food delivery service in Baner/balewadi"

clear up with the SMS thing. now.

Something like "whacky Wednesday"

make a very simple app aand a website where you could put your  orders.
no. stop. add this restaurant in your foodos thing. not here.

Facebook. Twitter. Instagram. google map.
facebook groups.

Deliver Immense value to your first hundred customer.

List on holachef.

how can you incentivize people to share?
for every order, a customer gets a referral card. a referral number. that referral number, if and when used by another customer, the first customer gets a pasta free.

call raat ka baniya 020-6500 6520

NOW BRING ORDER TO CHAOS:

Now fuck it. we are serving the whole baner.


1) print marketing:

a) Newspaper distribution. 16/10: find out costs related. print pamphlets.
                                            17/10: first pamphlet should go.
                                       
b) At shops: 16/10: find three good shops. give them pamphlets 100.

2) Online Engagement:

a) Facebook Page updation 16/10
b) Twitter handle 17/10
c) Instagram Handle 18/10

d) SMS Blasts
     fix a process 16/10
     start sending 17/10

e) Mailers
     fix a process 18/10
     start sending 19/10

f) List on Foodpanda, Zomato, Tinyowl 20/10
    List on HolaChef 20/10

3) Work on the brand. Think about some creative posts. some creative innuendos. setup a brand identity. research.  18/10

4) Make website a little cooler. atleast a box where you can add more items. 20/10

5) Referral system.
    To be applied on 17/10

HOW CAN YOU DELIVER IMMENSE VALUE TO THE FIRST 100 customers?

We need to innovate. We need to launch a mobile app. We have to do the wonders here.