17377: Crava Plan

Crava
Its the ultimate thing you are going to do. in the next 377 days.
this definitely has the scope.

Launch Date: 1st Nov

Things to do.


Operations
Roadrunnr, Grab tieup
restaurants tieup
Cluster information

Marketing

Tech

Design

17377: Bawa Indori Plan

Bawa Indori is not doing good.
Its going to the dogs.
You cannot let it go there.

You could be solving a radical problem here.
Giving good breakfast in the area.

*Learn how the brekkie thing started in bangalore.

You can either pick up your breakfast in a neatly packed breakfast bag.
it will have one serving of poha.
jeeravan. mixture.
Kachori.
Jalebi.

it will cost: 20+15+10 = 45
You can run subscription based breakfast thing.
The same thing you could be doing in flyalfred. subscription based breakfast.
Our menu changes everyday. give oats, pasta, drinks,
basically one main, one side and one drink. The whole some breakfast you have been waiting for.

FREE TEA.

Flyalfred needs a radical shift. Serve breakfast. Awesomely.
What people eat more?
Breakfast or latenight food.

Well, let the late night thing going, but also rebrand it into breakfast.
What do people eat mostly on breakfast?

This is the shit. People do not eat breakfast becoause people do not get the healthy breakfast.
Fly alfred gets into breakfast. We will also serve breakfast. We start at 10 in the night. we are open till morning 11. I guess we will get more orders in the breakfast that way. We will only work on the subscription basis. Huh?

The delivery will be done in time slots. 10:30 - 11:00 half hour buckets.

The main thing is photos. You make sales for the photos you show. This is the thing. You could grow huge.

This is how you are suppposed to be making the plan.
Flyalfred.

Bawa Indori Paper Bags.

the design is very important. You have to be creative.
copy this thing from brekkie.

Change brekkie bag everyday and use different representation style

New menus you can add:
Banana Pancakes
rolls
tossed idlis
see facebook page of brekkie


First you need to be extra creative with the brand image.
Movable food carts, thats where you need to go.

This is the thing. You have really less legal complications with the movable cart.
You have the food license ready.
You need to start this.
Make it movable. easily movable.
this is really creative.
You serve packed breakfast the way brekkie does, at the prime spots of pune like hinjewadi, wakad etc.

It will be really creative.
Make it look like a real shizz...


http://www.bangaloremirror.com/columns/you/Breakfast-in-a-bag/articleshow/45797594.cms


Well, this is a large amount of data and you need some time to figure things out.
Its tough, remember, but it is rewarding.

crava future

This is the ultimate thing:

Value to the users:

Value to the restaurants:
Many of the restaurant owners that we see around us are naive, uninterested and stupid. Like any other business, this business also needs an

input of analytics and data driven decisions to make better sales and revenues. But, they do not have the technical capability and access to

do this. There are ample softwares. Limetray, whitelabel etc, but the market is so damn huge. And you are building a new kind of commerce.

sharing commerce. where maybe restaurants will scratch each other's backs. You need to research more on this. how could you create better

value for the restaurants.
        Ressy is a fantabulous example of how things can shape up here. but it has a fundamental problem, they do not deliver. if you could

provide the same (or better) value, and also get the delivery done, it would be awesome.

How Exactly do you create value for the restaurant:
A restaurant needs to be reaching new customers and retaining its old customers. Offers are a wonderful way to do that. This incentivizes the

customers for a transaction. Plus, this keeps the things exciting. You have an option of Combos.

OYO for Restaurants!

Crava Groeth Plan

By 30, we should be ready to launch.

A hundred things need to be figured out. 

1st marketing step: restaurant branding.

 

tie up with all the restaurants in the clusters

fix the clusters for the whole of baner

Make a really good UI and app

make a good website

today is 19.

we need to launch at 30 to survive.

get the tie-ups done with road runner, grab

Crava

WOW goals: 19 - 23 Oct

Operations:

1) Fix the deal with Roadrunnr
2) fix the deal with Grab
3) Business Model

Product:

1) make the product design ready for App and website

Social Media Strategy of FlyAlfred

3 Posts a day

Awesome graphics

promote in groups

Fly Alfred Growth

Get listed on Foodpanda, Tinyowl, Zomato, justdial
Get a good logo made.

Its not that you do not have any ideas, its that you do not apply them!

Pamphlet distribution
1) Newpaper
2) Shops

Stickies at the restaurants.
tie up with them. they need to spread our word. our posters should be there. and find an incentive that you could give them back.
so many people will see those posters. they have to be creative. you have to spend on them.

"first reliable, cheap night food delivery service in Baner/balewadi"

clear up with the SMS thing. now.

Something like "whacky Wednesday"

make a very simple app aand a website where you could put your  orders.
no. stop. add this restaurant in your foodos thing. not here.

Facebook. Twitter. Instagram. google map.
facebook groups.

Deliver Immense value to your first hundred customer.

List on holachef.

how can you incentivize people to share?
for every order, a customer gets a referral card. a referral number. that referral number, if and when used by another customer, the first customer gets a pasta free.

call raat ka baniya 020-6500 6520

NOW BRING ORDER TO CHAOS:

Now fuck it. we are serving the whole baner.


1) print marketing:

a) Newspaper distribution. 16/10: find out costs related. print pamphlets.
                                            17/10: first pamphlet should go.
                                       
b) At shops: 16/10: find three good shops. give them pamphlets 100.

2) Online Engagement:

a) Facebook Page updation 16/10
b) Twitter handle 17/10
c) Instagram Handle 18/10

d) SMS Blasts
     fix a process 16/10
     start sending 17/10

e) Mailers
     fix a process 18/10
     start sending 19/10

f) List on Foodpanda, Zomato, Tinyowl 20/10
    List on HolaChef 20/10

3) Work on the brand. Think about some creative posts. some creative innuendos. setup a brand identity. research.  18/10

4) Make website a little cooler. atleast a box where you can add more items. 20/10

5) Referral system.
    To be applied on 17/10

HOW CAN YOU DELIVER IMMENSE VALUE TO THE FIRST 100 customers?

We need to innovate. We need to launch a mobile app. We have to do the wonders here.

brainstorming

the idea is to keep your initial idea steady without the hassle and perils of founding a logistics arm. you can outsource it. like flipkart is doing. and if you break it big, you can start building your own logistics company or build an arm yourself. but the valuations skyrocket on scale. you need a pan india deal with roadrunnr, with grab and with pickingo, opinio or any other guy coming in.

its a very innovative concept and has to be really clear in your mind, before turning to execution.

what are you going to do about clusters. what about home kitchens. what is the discount offering model you are building. every question needs to be answered.

the basic idea is that foodos is going to have strategic tie ups with the restaurants. since the advent of so many restaurant aggregators and delivery startups, and ressy, restaurants are open to different kind of partnerships. you can device a way here. for viral growth. imagine paneer makhni and 2 parathas and a brownie for 69 rupees. and the dishes sourced from different restaurants. this is exciting. this is awesome. this has potential.

now there are two hurdles to the initiation.
1) logistic model: you have to make sure the deliveries are happening at time. you are no longer a logistic company, thank god for that, you are a core choice delivery company. that sounds about awesome. fantabulous. but you have to device and embibe the tech with the logistic partners. get into a strategic partnership. this is a little risky, as what happens if you completely deny doing orders with us, the MOU has to be taken care of in a very scrutinizing way. this is the utter need. you can promote their thing on your website as logistic partners. you are letting go of a lot many things from your control. but still you need this to grow huge. 1 week.

2) Business plan: the older business model is changing. its changing a lot many things. so naturally you need to alter your business model. the discount model. the margins here. the calculation of expenses. the margins. how scalable the idea could be. branding. marketing strategy. 1 week.

this is the need of the hour here.

not random 14/10

You have the purpose of life before you.
to lead the orchestra.

you have three things here.
1) Foodos
2) FlyAlfred
3) Bawa Indori

The goals associated with them
1) foodos becoming a 5 million dollar company by 28 april.
2) FlyAlfred doing 100 orders a day by 28 april.
3) Bawa Indori has 10 outlets and doing sales of more than one lakh everyday.

these are big goals. inspiring goals. achievable goals.
dream, believe, achieve.
dream part is done.
the belief is a lot dependent on the hardwork you put.
achievement comes later. make yourself ready to achieve.

Now comes scrutinization.

Foodos:

Change the name.
this name is arbitrary. swiggy people know it. you need a different brand. tejas was a comparatively recent entry. but the name is stale. you need high growth. high growth doesn't come on stale names. change the name, change the identity, change the fortune. change the attitude. but be really succint about it. have some names ready. be a presenter, but do your groundwork before. once you have the whole plan ready, then go ahead with it.
make sure you are fast. make sure you get shit done. thats your role. thats why you exist. thats your purpose.

the product changes.
make the idea of the product really clear. really clear. think hard about it. the changes you could do. and develop it that way. this is the second step. the first step shouldn't take more than 2 days. all the changes, brain storming shouldn't take more than 2 days on your part. thats the speed you need to fight the big boys. if you do this, you are winner.
the world of food delivery is shifting fast. you could focus on your core business this way, by partnering with the logistic companies. and get shit done fast.
all the brainstorming should not take more than 2 day.
on 16 evening you are meeting with the whole team and are going to show the ground work.

groundwork:
1) Logistic model:
2) Business model:

strategy!

With Combos, lets just start with meal boxes. where some of the items will be ours and some will be sourced from the restaurants, but only via marketing like ressy. make it as cheap as you can. huh?

Fly Alfred

Goal: 30 orders a day.

FlyAlfred Goals:

Technology:
Get Mobile Application Made
Fix UI

Marketing:
SMS
Introduce new menu items every week
Make combos of the week (30% off)
Make combos list with 5 rupees off on MRP
Pamphlet distribution with a twist
your logo on every order that you deliver

Operations:
get aviator serviced and the official delivery vehicle of FlyAlfred
Get kitchen organised

Fly Alfred Action Plan

Launching in Balewadi.
Target crowd: initially, people living around PGs in balewadi, around Cummins.

They fell hungry and maybe they are not ready to spend a lot. the PG food is sucky.
Later on, we can start delivering dinner too.

but we will look into that after one week of operations
till then we are just going to focus on night delivery.

Marketing: SMS Mailers
                   Pamphlets
                 

timeline:
3 Oct: Pamphlets
4 Oct: Launch
10 Oct: Also start thinking about what we could give for dinner or lunch. limited number of items.                  start your own kitchen.