Ah! Ventures - Rough

Idea, Business model and USP:

Foodos is a hyperlocal logistics startup which enables the customers to order simultaneously from 

multiple restaurants as a part of a single order. For instance, a customer can choose to place a 

combined order from Dominoes, ZK's and Naturals Icecream at one go, make one payment, and get 

all the items delivered together.The individual customer or a group of customers can cater to their 

diverse tastes without the hassles  involved in placing multiple orders, making multiple payments 

and getting unsynchronized deliveries. 

Foodos has two revenue models: 

F1: The B2C arm of the business model where we charge the restaurants 15-22% of the bill amount    

for relaying and delivering the orders. 

F2: The B2B arm of the business model where we charge the restaurants 10-15% of the bill amount 

for providing them delivery as a service, thus, converting their fixed cost of delivery executives into 

the variable cost of per order commission. 

Unique Selling Point: 

1) Multiple Restaurants, One Delivery:  Imagine the possibility of not settling with what you do not 

want, this is the biggest USP of Foodos. We at Foodos believe that a customer should never have to 

compromise on what he craves for. “Foodos Curate”, our android application,helps the customers 

decide on what to eat from a vast collection of well curated and categorised combos. 

Growth / traction achieved till date in numbers: In March 2015, we launched our prototype and reached 40 orders/day in two months of operations. The Retention Rate ranges in 60-70%, while the Cost to Acquire a Customer ranges in INR 30-40. The average Life Time Value of a cohort lies between INR 60-100. We had 2 full-time and 2 part-time delivery executives working for us.

Team profile (with LinkedIn links) and team member expertise 1) Aayush Sharma: Ex-Consultant @ Persistence Market Research

Co-founder @ bawaindori.in- a breakfast and evening snacks chain

Handled Operation @ Purnajaivik

Linkedin: https://in.linkedin.com/pub/aayush-sharma/101/25a/691   

2) Shubham Sharma: Ex- Area Operation Manager @ Swiggy

                            Co-founder @ bawaindori.in- a breakfast and evening snacks chain

3) Tejas Inamdar: Ex-Senior Consultant @GSLAB

Developed Atklique

High level projections, Future Strategy and Expansion Plans: At the end of one year of operations, Foodos is projected to be clocking north of 3000 orders/day and doing 42lac gmv/week, at the growth rate of 7% WoW.

We want to place Foodos in the market as an innovative company i.e. known for its choice and service quality. After acquiring a significant amount of traction we plan to roll-out our advertising model. For other hyperlocal companies looking to outsource their deliveries in peak sessions to contractors with well oiled logistics, Foodos would be a probable contractor. After designing a prominent number of SOPs we plan to diversify into other domains of the industry.

In 6-8 months of operation we plan to be the market leader in Pune and in one year of operation we plan to have a presence in three cities. In two year of operation we plan to operate in six major cities. After 3 years of operation we plan to capture a significant market share in 10 cities doing 25000 order/day.

Funds Raising and Traction:

We will be requiring 60-80 lacs INR as a working capital. This will provide us a runway of about 5-6 months. We plan to do about 1900 orders/day at the end of 6 months.